Andrew Woodward, Sports Business Consultant and former global head of Visa’s brand and sponsorship communication program (@_andrewwoodward and firstname.lastname@example.org).The FIFA World Cup and football are about to become an even more lucrative property to sponsors as the world governing body of the sport exorcises itself from the clutches of its outgoing President Sepp Blatter and… Continue reading Hey sponsors, how’s that fist shaking at FIFA going for you?
Mumbrella, Opinion pieces28 May 2015: http://mumbrella.com.au/fifa-is-in-crisis-but-youd-be-mad-to-give-up-a-sponsorship-2966101 June 2015: http://mumbrella.com.au/if-fans-want-to-hit-fifa-where-it-hurts-they-should-look-at-their-media-deals-not-sponsors-297190Mumbrella, 3 June 2015: http://mumbrella.com.au/sepp-blatters-gone-are-fifas-troubles-over-297805LinkedIn Pulse, Opinion pieces28 May 2015: https://www.linkedin.com/pulse/should-we-dump-fifa-sponsorship-andrew-woodward 1 June 2015: https://www.linkedin.com/pulse/postscript-fifa-sponsors-world-cup-fraud-andrew-woodward 3 June 2015: https://www.linkedin.com/pulse/postscript-2-fifa-blatter-resigns-sponsor-problem-solved-woodward Mumbrella, Article, 28 May 2015http://mumbrella.com.au/fifa-sponsors-demand-reform-as-experts-counsel-caution-before-withdrawing-support-296676Mashable, 28 May 2015http://mashable.com/2015/05/28/visa-fifa-world-cup/Al Jazeera, 28 May 2015http://www.aljazeera.com/news/2015/05/uefa-backs-prince-ali-blatter-refuses-quit-150528142444568.htmlBBC World Service, 28 May 2015http://soundcloud.com/bbc-world-service/sponsor-statements-buy-peaceBBC 5 Live, 28 May 2015Not onlineSport Business podcast, 29 May 2015http://www.sportbusiness.com/sportbusiness-international/one-one-podcast-bonita-mersiadesandrew-woodwardWorld Football Insider, 29 May 2015http://worldfootballinsider.com/Story.aspx?id=37703Arounds The Rings, 29 May 2015http://www.aroundtherings.com/site/A__51570/Title__Bad-Day-for-PR-Execs-When-FIFA-Sponsorship-Questions-Arise—-Op-Ed/292/ArticlesBBC… Continue reading Summary of posts and coverage re @FIFA and sponsorships
Teach for a week a year - be taught for a week a year. Recently, I went to Griffith University on the Gold Coast to address first year marketing students. There was probably about 100 in the class. I was asked to address the students on my career story; what I see as being good… Continue reading Educate and be educated
I have just spent the day at CommsCon, a leading conference and awards in the Australian public relations and communications industry. I spoke in a session on crisis communications and reputation management. I am a juror for the awards and honoured to be involved. CommsCon covered everything… media trends, agency management, stakeholder relations, social media,… Continue reading Miniaturisation in communications #commscon @commscon