1. Tapping into powerful insights – ad agencies do this better than pr
2. Humanise brands – behave like you are expected to
3. Audience empowerment – companies helping people have their say
4. Stunts 3.0 – bigger and better and shared, eg red bull space jump
5. Disruptive technology – utilising technology in a disruptive way to deliver a message
Ends
Andrew Woodward 