Key themes in PR excellence #commscon from @James_C_Wright at @redagency

1. Tapping into powerful insights – ad agencies do this better than pr
2. Humanise brands – behave like you are expected to
3. Audience empowerment – companies helping people have their say
4. Stunts 3.0 – bigger and better and shared, eg red bull space jump
5. Disruptive technology – utilising technology in a disruptive way to deliver a message


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